DWS2U × VibeHire
AI Video Content · Will Writing · Malaysia
DWS2U is a Malaysian Will Writing platform making it easier for Malaysians to protect their families and assets. VibeHire produces their AI-powered video content — from public education and social media marketing to internal training — consistently and affordably.
AI Video Content · Will Writing · Malaysia
DWS2U operates in a market where awareness is the biggest barrier. Most Malaysians know they should have a will — but the topic feels complicated, unfamiliar, and easy to put off. Without consistent, accessible content explaining the process and its importance, potential clients either never take the first step or turn to competitors who are more visible online.
At the same time, DWS2U needed to educate their internal team and partner network about the will writing process itself — without relying on expensive live training sessions every time something needed to be communicated.
They needed a content partner who could produce professional, consistent video across all three use cases — public education, social media marketing, and internal training — without the cost and complexity of a traditional video agency.
VibeHire produces a consistent stream of AI-powered videos for DWS2U across three distinct content types — each serving a different audience and purpose within the business.
Clear, accessible videos explaining what a will is, why every Malaysian needs one, and how the process works. Designed for public audiences who are unfamiliar with will writing — breaking down complex legal concepts into simple, relatable language.
Attention-grabbing short-form videos for Instagram, Facebook, TikTok, and other social platforms. Each video is designed to stop the scroll, communicate a key message, and drive viewers to DWS2U's platform to get started.
Structured training content for DWS2U's internal team and partner network — covering processes, product knowledge, and best practices. Delivered directly to their internal platform so the team can access it anytime, anywhere.
DWS2U briefs VibeHire on the topic and purpose of each video. VibeHire handles everything from there — storyboard, script, AI narration, and full editing — and delivers a polished, ready-to-use video within the agreed timeline.
Videos are produced consistently on a rolling basis, giving DWS2U a reliable content pipeline without the overhead of an in-house production team or the cost of a traditional agency.
DWS2U now has a consistent, professional video presence across their public channels and internal platform — without the cost or complexity of a traditional production setup.
Most importantly — DWS2U's team can focus on what they do best — helping Malaysians protect their families — while VibeHire handles the content side of the business consistently and reliably.
Consistent. Professional. Affordable. Let's make it happen.